Lead generation is one of the most important metrics for sales. Today after COVID-19 most of the businesses faced a huge challenge to getting customers. Most of the business use digital platform for their brand promotion and full fill their sales target. As one of the top lead generation companies in Kolkata, we always advise our client to do lead generation and convert your visitors to paying customers.

In this article, I will try to explain what lead generation is and how it will develop your business.

What is lead generation in business?

In a short form just showing ads in a digital platform for the targeted customers. If you are already accompanied by any companies’ sales team you must have some prior knowledge about lead generation.

What are the best ways for lead generation?

Here I am trying to discuss some of the best ways for lead generation.

Create A Website – Bharati Technologies as top lead generation service in Kolkata:

You should have a strong online presence. That means your brand should visible on Google and other popular search engines. For that, you need a website where users can see who you are and what you are doing.

That will build trust in your brand. For this purpose, you need to register your business in Google My Business and do some on-page and off-page work for your site. Your website should have a blog page where you share information about the product and services of your brand.

You must be active in social media platforms like Facebook, Twitter, Linkedin, Instagram, and Pinterest. Today WeChat and Telegram are the most rising social media networks.

You can also read How to get the highest benefits from Google My Business in 2020 for a better understanding of Google My Business.

Bharati Technologies helps you to create a website for your business. We also help our client to establish their brand in the online platform by using Google My Business, On-page & Off-page optimization.

Landing Pages and CTAs:

Now after creating a website and online reputation you need a landing page. Landing page should a CTA (Call to Action) form where user put their name and email address. After putting the name and email address the visitors will be redirected to a page where they can purchase the product. After purchasing the product they will again redirect to a thank you page and their transaction now end for this time.

There are some good landing page creator tools available in the market. Here is the list:

  • Instapage
  • Getresponse
  • Unbounce
  • Landingi
  • Leadpages
  • Lander

Email Marketing:

Now you think why you need the form to collect their name and email address. This information is necessary for email marketing. This data will be saved in some email marketing tools website and it will be using in re-targeting the customer.

I will recommend these tools for email marketing:

  • Mailchimp
  • Constant Contact
  • GetResponse
  • ConvertKit
  • AWeber
  • SendinBlue
  • Drip

Re-targeting – Bharati Technologies as top lead generation service in Kolkata:

Now you think – what is re-targeting, why you need this…right? You don’t have only one product for sale and hopefully, your product should be improved in recent times and you again try to sell the product to someone else.

For this purpose, we need to re-target the existing customer with email marketing. This email is consists of any updates about the product they purchased, side by side sharing information about the new arrival of products.  This way a good customer engagement will be implemented and a good sales ecosystem has been generated.

Configure the Lead Magnet System:

To organize, analyze, and manage your leads you need to configure the lead magnet system. This system helps you to analyze the quality of lead capturing, leads tracking side by side enriches the lead, analysis the lead scoring behaviors, distribution of leads, and bringing up your leads.

Most popular lead magnet software is:

  1. Salesforce
  2. Pipedrive
  3. Hubspot
  4. Fresh sales

What’s the best marketing automation tool for lead generation?

There are endless varieties for a marketing automation tool for B2B lead generation. Among them I prefer the following tools:

  • ActiveCampaign
  • Autopilot
  • Hubspot
  • SendinBlue
  • ConvertKit
  • Omnisend
  • Rejoiner

What are the benefits of lead generation?

In earlier days lead generation was very straightforward. Marketer runs the ads on television, publish the ads on magazine and newspaper and often buy an email list and sent a random email.

But today these methods are outdated, this method not specify any niche driven customer and the most important point is that these techniques were very very expensive compared with earlier days.

In the lead generation techniques when you set up the ads you can easily select the following parameters:

  • Age
  • Gender
  • Location
  • Occupation
  • Interests
  • Buying habits

Including the above, you can easily eye on your customer for the following points:

  • Day-to-day tasks
  • Work-related goals
  • Work-related challenges
  • KPIs and metrics
  • Publications and media consumed

So you must understand how the lead generation is targeted customer-centric. Including that lead generation is very cost-effective. Nowadays Google and Bing offer free ad credit with an individual’s email addresses. This way you can easily set up and start your first lead generation campaign.

There are various platforms like Bing, Facebook, Instagram, Linkedin offer Adword service like Google. Just select the platform match with your business goals and set up the ads for lead generation.

Why do you consider Bharati Technologies as a lead generation company in Kolkata?

The above statement clearly defines what is lead generation is and how effective is that for your business. But it is undoubtedly said that it needs some technical expertise to set up the process.

Bharati Technologies is one window service provider who can help you to create your website, find the right keywords for your business, set up your leads, and driven a good amount of profit from that leads. You don’t need to purchase or configure any above mention tools. We take care of all this on behalf of you.

We also use sales funnel and a content marketing system for the success of your leads. So what’s next…just fill the form and we will contact you and help you to set up for lead generation.

Is lead generation popular or not in 2020?

Lead generation is always popular among all the business even in 2020. But before making any lead generation there are some preparation, like website creation, website on-page off-page seo, content creation etc. Another important factor is how much amount you want to spend on it and what is your keyword.

If you target any competitive keyword and make the area of advertisement wider then undoubtedly it should involve more money. So what is your keyword and how much you can able to spent is very very important. For this purpose you need a professional and honest guidance for lead generation.

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