If you are a coach and already have a social presence but still thinking about creating a website then these coaching website design tips are for you.
In this article, I will discuss the importance of a website in your business and some extremely important tips that can help you for creating your website.
Now the question arises do coaches need a website in spite you having a Facebook page or an Instagram account even if they have a good number of followers?
Let me explain to you.
Suppose you have a Facebook page and run ads for collecting leads…right?
Now where do you send the traffic? I mean to say if anyone fills the form for your ads then where you will redirect them? Have you any idea?
If you have a landing page send the traffic to this landing page and collect leads then it is the best option.
Now you may tell me that you have lots of options for landing page creation websites.
But believe me, the best and most cost-effective landing page option is your domain… which is your website.
It is cost-effective, engaging, customizable, and SEO-friendly.
It helps a lot in branding also.
After submitting the lead form users must scroll other pages of your website and gradually they can trust your brand.
They may submit newsletter forms, they may allow cookies policies, they may spend time in your blogs, and so on.
Now you may understand despite social presence how important a website is.
If your Facebook page will get any trouble or banned or hacked then you still engage with your user with the help of website & emails.
Now you may ask ‘How do I make a good coaching website’?
Here I share some valuable tips about the coach’s website:
Choosing the Right Platforms:
In my past 15 years of experience I see choosing the right platforms are a very common challenge for coaches when start creating a website.
Choose a platform wisely. Here are the tips:
- Choose your brand name with the .com domain. .com is a top-level domain (TLD) authority. It is authentic, credible, and easily searchable. Don’t make the domain name like yourwebsite.wix.com or yourwebsite.squarespace.com or similar like that.
- Always buy a good and renowned hosting…like Cloudways, Godaddy, or Hostinger. Their uptime is very high. Hostinger offers Free Domain with some of their plans.
- Select a free CMS platform…like WordPress. It is easily customizable, free, and easy to manage. More than 810 million websites are built on WordPress.
Essential Part of Website:
I guess you have already selected the domain, hosting & CMS platforms. Now here are some important parts of an effective website.
- Banner Section: A proper banner section where the user can see your image and some engaging heading with a proper call to action or button.
- About Section: An about us section with a small bio of you with your good-looking smiling image. Also, add a ‘Read More’ button to redirect users to the ‘About Us’ Page. A separate About Us page helps you to build credibility and trust. It is also helpful for an SEO perspective.
- Testimonial Section: Add the recent testimonial of your client. Add this with the client image, text, and date. Adding video testimonials is also very effective. If you have many testimonials either add a scroll or show 3 to 4 on the home page then add a button and send them to a separate page. My suggestion is a separate testimonial page is more effective.
- Packages Section: People want to see what services you are providing. Show a packages section where you tell the user what services you offer and what are the benefits of each service. My suggestion is to make an individual services page and this will help you when you run ads based on these pages & SEO.
- Associated Section: If you are associated with some other organization show here.
- Newsletter Section: Add an effective newsletter section where the user puts an email. This way you can collect leads and engage them with various types of email. You may add lead magnets like ebook downloads, and free course downloads for collecting leads.
Important Pages for a Coaching Website Design:
You need the following pages for a successful coaching website design:
- Home page – A synopsis of all other pages
- About page – Detailed information about who you are, what you do, your certificate, achievements, etc…
- Testimonial page – A list of testimonials with pictures/video, date, and time.
- Packages page – Details about the packages or services you offer.
- Blog page – Where you can post updates and useful information about your brand.
- Contact page – People can contact you if required. Add a contact form with a captcha.
- Course Page – A separate module where users log in and access the course (I will tell you later).
- Landing page – Used for ad purposes.
Some other Important Factors about Coaching Website Design:
- Check whether your website is responsive or mobile-friendly or not. Either check this on your phone browser or go to this website https://search.google.com/test/mobile-friendly enter the website link and see the result.
- Check whether the website loading time is within 2 seconds or not. For this go to this website https://pagespeed.web.dev/ put the link and see the loading time.
- Add your website to Google Search Console & Google Analytics. These tools are free tools provided by Google and these are super important for SEO and traffic perspective.
- Before creating a website fix the Keywords that you want to rank and create the content of each page. For this hire any seo specialist or copywriter from any freelancing platform.
- Check the website SEO score at https://websiteseochecker.com/ or search on Google ‘website SEO Checker’.
- Try to deliver at least 4 blogs in a month. If you do not have time then hire a content writer and provide them a content outline.
- If you incorporate a newsletter section make sure the system is functioning. Then send useful content either on your own or with the help of a content writer.
Online Coaching Interface:
If you wish to teach your client with an online coaching interface through your website then that would be the best choice.
- If you integrate an online coaching website system included in your website it is free to use. You can save lots of money and time.
- You can control the system, and customize the system like your own house.
How you can incorporate the system?
If you are using WordPress then there are lots of plugins available for this. Hire any good developer to incorporate this.
Work Flow of this system:
- If anyone wants to buy the course from you either you send them the payment link or send them a registration link. After registration, they will pay the fees.
- After that, they will get a payment confirmation email and login access email.
- After logging in, they come to your coaching interfaces and see the course modules.
- After watching each module they will click the ‘complete and continue’ button to see the next lessons.
- In the end, if you have any certification option then they will get this according to the performance.
If you think this process sounds complicated hire a web design company like us to settle the whole system.
Alternatively, after getting paid send them a Zoom meeting link and start your session.
But if you have figured out some common problems and developed a recorded course and sold it online then you can save lots of time and money, believe me.
Bonus Tips (Organic Marketing for Coaching Business):
These tips may be not related to website development but I think this is my duty I have to share this information with you.
If you are a new coach then this information is extremely helpful, I hope.
The point is about how you can formulate a coaching Eco System.
I assume you have certification for particular coaching and you have some experience in this sector.
Now how you can formulate a successful coaching eco-system online?
Don’t worry I will guide you.
Create a Brand:
Hopefully a personal brand.
Create a brand name with yourname+yourservice.
Then create a brand color, a good logo, a business card, and a coaching website.
Create a Social Presence:
Now try to figure out who is your ideal customer.
Suppose your ideal customer is a woman staying in Texas, USA, aged between 34-44 years.
Now figure out the social media platform where they spend most of their time.
Suppose you choose Pinterest and Instagram…okay.
Then create an account on that platform and share valuable content.
Try to be consistent.
Post video content for more engagement.
Offer free stuff like ebooks, pdf, cheat sheets, etc.
Create a Free Offer page on your website, and add a form.
When users try to download free stuff they will come to this page.
Make this in such a way when users fill the data they will get this free stuff in exchange for email.
After that create a highly engaging landing page with a proper ‘call to action’.
Then run ads for a webinar. Make them with a very nominal amount…say $5. So that you can filter the bad audience.
In the webinar tell them the benefits and offer your course.
If you make good branding then there may be a high possibility that 30 to 40% will convert.
If you don’t want to spend money on ads there is an alternative way.
Join Facebook groups in your niche.
Posting content without branding. If you add your logo or any branding material then the admin of this group may ban you.
Then engage with the audience with valuable comments.
After that send friend requests to selected people.
Then share valuable content on your Facebook page.
Share the page content in your profile.
There are possibilities to people may like your page.
Then after getting 1k friends invite them to like your page.
Don’t be confused between the Facebook Page and profile.
After adding them to the Facebook page figure out when they are active.
At this time start a Facebook Live tell them you have a free webinar.
This way you can add people for the webinar…after the webinar, you can sell a course.
Also, post lead magnet content I mean to say email-captured content on your Facebook page.
You can also promote some affiliate products based on your industry.
You can find lots of top-selling affiliate products on Clickbank.com or similar sites like this.
But remember two things:
- Don’t be always sales. Don’t try to sell your course or product every time. Produce helpful content first.
- Be cautious that your course or product must solve any particular problem for a particular group of people.
I hope after reading this article Coaching Website Design Tips, you understand how a personal website plays a crucial role in your coaching business. You will also get a blueprint of how you can scale your coaching business online. If you have any doubts then ask me in a comment.
Senior UX Designer and Google Certified Digital Marketer. Started my career as a full-time employee in different reputed companies and later established my own brand Bharati Technologies.