Now you are ready to go to a party. When you arrive there you find a person who wears a similar dress up like you but unfortunately, he gets more attention than you…how? It is similarly happening in your business also. You have to find the best SEO services in Kolkata to stand among the online crowd and get more attention.
Now think you have already run your business well in the off-line market. Due to these present situations, you want to move your business from online platforms.
But this article is for the small entrepreneur who facing a huge challenge to exit their business in this tough time. I want to share the most cost-effective way to build your online presence.
Before moving to online segments it is assumed that you have already had a business name, business address, and phone number. So don’t waste the time and register your business on Google My Business (GMB) platform.
If you don’t know how to register your business in GMB just go through this article ‘How to get the highest benefits from Google My Business in 2020’, it will definitely help you.
Now you may found that your competitors have a website or you may come to know about the importance of a website. And you want a similar one like that.
Now you think about the budget of creating a website. Don’t worry it is not so huge.
As a 12+years experienced in this field and as a Google certified digital marketer I can help you to create a website at a very low rate.
What is a good website for purchasing domains?
Just go to https://www.hostinger.in/ and take their ‘Single Web Hosting’ plan. It starts with ₹59/mo is only which much cheaper than Netflix or Amazon Prime monthly subscription :).
Then the question arises –
Is creating websites a big deal?
Not at all. Just login to your admin panel installs the WordPress. Then create different pages and fill the pages with relevant data. There are lots of videos available on Youtube and Hostinger also provide you support in this contrary.
What pages should a website have?
- About Page
- Services or Product Page
- Blog Page
- Contact Page
- Terms of Conditions Page
- Sitemap Page
If you still face any problem click on the Get a Free Quote button in our website navigation bar, fill the form fast and our team will definitely help you.
Now assuming that your website is running and your GMB is successfully registered.
Now, how you can come into the Google Search Result page so that people can contact you through your website.
Everything we search on the Google search box is called ‘Keyword’. I have told you earlier when you search for the best SEO services in Kolkata it comes with some specific search results. This bold word is also a keyword.
Now the question arises –
Which is the best company for SEO services?
If you have lots of money then just write on google’s best SEO services in Kolkata and pick any one of them from the Google search result page and wait for a few months for your result.
If you want to narrow down your search result just click on a ‘tool’ button, then change the ‘any time’ field to the ‘past month’. You will see a change in data on the search result page. Previously which company comes in No.1 after changing that the company goes to 4 or 5 positions on that page or maybe on the second page.
I hope you must get an idea about the search result page and the importance of the keyword.
Now before targeting any keyword it is obvious to check the keyword difficulty. So that you can get a proper estimation about how much time and cost will involve ranking on this keyword.
As an example, if you running an interior decoration company in Kolkata. You want to rank on Google’s first page with this keyword ‘interior decoration company in Kolkata’.
The result comes with about ‘18,90,000 results’. To rank on this keyword is super hard and it is very much costly and time-consuming.
So when you try to find the best SEO services in Kolkata, always take a genuine one. Who is not mislead you, who will not take 3 months’ charges from you and after 3 months give you some technical blame and leave the job?
The prior responsibility of an SEO service agency is to analyze the website of a client and give them a true picture of the website.
They help the client to find the proper keyword for their business and they also try to rank the client’s website organically.
If your website is new then never go for paid promotion. Always depends on organic traffic. Because when you stop paying for paid promotion your website rank will fall drastically.
Rank your website in Google with a specific keyword is not a matter of jokes nowadays.
It involves proper planning. The planning includes:
- Content Strategy
- Marketing Channels
- Marketing Plan
- Total Budget
- Research –
It involves who is your target audience. What is the age group of your target audience? What is the geographical area of your business? What keyword they are using etc..
- Analysis –
Analyze the competition level of your competitors. What strategy they are using. What keyword they are targeting. On which keyword they perform well… etc..
- Content Strategy –
Which kind of content is good for your business. How to rank your content quickly…etc..
- Marketing Channels –
Which social media platform is good for your business? How to create effective guest posting for your website?
- Marketing Plan –
Develop a full-proof marketing plan for your business. So that visitors on your website is easily converted to paying customer. This way a full business eco-system will be developed.
- Total Budget –
This indicates how much money will be spent on which head?
If your website is new and you have not enough money then spent wisely. Basically, SEO is continuous work. If you hire any agency then it is their duty to inform you from time to time and create budget-friendly planning for your website.
Now the question arise …
How much do they charge for SEO services?
The minimum cost will be ₹5000/- per month. It depends on keywords, website conditions, and many other things.
Generally, the SEO service includes:
- Keyword Research
- On-Page Optimization
- Off-Page Optimization
- Content Creation
- Content Marketing
Many websites show their price table in dollar($) format. Don’t afraid about this, they may have separate prices for their Indian clients also.
Many companies show their huge client base, huge support staff as a portfolio. It is obvious that may charge more for their services. So choose wisely for the best SEO services in Kolkata.
I know many small SEO companies are providing equally great services. You may take their service for one month and see whether your website gets any improvement or not.
Also keep on eye on their social media platforms, like Facebook, Twitter, etc.. Watch how frequently they post updates on their social media platforms.
See their blog page. Which kind of content they are producing. Is their content is only for marketing purposes or it relates to your problem.
After that call them personally. See their attitude towards you. If they are more humble side by side professional in spite of knowing your project budget then consider them and put this name on top of the list.
What are the benefits of SEO services?
- You can get more organic traffic from Google and other search engines.
- You don’t need to invest lots in ads.
- You can get more clicks through SEO than PPC (Pay Per Click).
- SEO improves your site user experience.
- SEO increases your brand value.
- SEO helps you to attract local customers.
- SEO increase ROI and conversions.
- SEO gives you long term benefits.
- SEO increases the number of followers on social media platforms.
- Long term SEO strategy gives you one step forward than your competitors.
I hope after going through this list you must aware of the importance of SEO. Always select the company or individual who can cover the above points.
SEO has a change in nature day by day. If you inquisitive about it and ask me.
What are the modern SEO services?
The answers are:
- User Intention is more prioritized.
- High quality, optimized content is a pre-requisite.
- Keep in mind about Google E-A-T updates.
- Technical SEO is getting more important.
- Mobile SEO
- The website should structure data.
- Entity & Knowledge Graph have become more important.
- Brand building.
- Always focus on visibility.
- Site structure.
Conclusion: I hope after reading this article you will get a clear picture of SEO services and it will also help to find the best SEO services in Kolkata. If you still have any questions please contact us through our comment box. We are always ready to answer your question.
Senior UX Designer and Google Certified Digital Marketer. Started my career as a full-time employee in different reputed companies and later established my own brand Bharati Technologies.